PROBLEM: Many young cooks are not aware of the versatility of Worcestershire sauce. It is seen as an "optional" ingredient.
INSIGHT: Worcestershire sauce is widely used in a lot of classic dishes. It creates bold flavors for popular recipes.
SOLUTION: Highlight the condiment as a humble but versatile ingredient in the kitchen. Modernize the branding to attract young cooks.
Art Direction: Ivanna Lin
Copywriter: Paola Marie Villatoro-Weir