H&R Guac 

Campaign Activation | Experiential Marketing | Art Direction |. Brand Identity

The Ask
H&R Block wants to remind Californians of the tax deadline extension.

The Concept
Californians may think ‘extra’ can be a bad thing… whether it’s a personality type or simply an upcharge for guacamole. But when it comes to taxes this year, the extra time was a needed supportive benefit for many across the state impacted by the state of emergency earlier in the year.

For all in San Diego, guacamole will not be “extra” on National Guacamole Day, thanks to the tax service provider and partnering local taco truck vendors. Let’s celebrate the good side of EXTRA while reminding consumers that the time has officially come to finalize those taxes!